Episode 5

Your Product or Service

Recap of last week: Building Your Audience

• How do your prospects wants & needs intersect with YOUR skills & passions?
• How does your product or service offer value, and why is that important?
• How does it (and YOU!) differentiate from competitors?
• How can you capitalize on your relationship to up-sell or cross-sell?
• How do you motivate your audience to refer their friends and peers to you?

Weekly Challenge:  How can you use what you’ve learned in this, and the prior 4 episodes, to POSITION your product or service for success?

• IMPORTANT:  Use SPECIFIC language that mirrors the language your prospects would use!

Moving forward:  What we will be covering in upcoming episodes!

As always, thank you for listening, please check out the blog at: www.influenceunderstood.com/blog

Thank you,

-G