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Episode 75
Salespeople, do you REALLY know your market?
Show Notes:
Recap of last week: How To THRIVE In Your New Sales Job!
So you took a job in sales…
Why is this important?
The steps or levels of market knowledge:
1- General
- How big?
- Key players
- Socio-Economic trends/regulatory changes
- Disruptors
2- Buyer Persona
- Who is my buyer?
- What are their job titles?
- What goals drive them?
- How do they think?
- Where do they get their information?
- How do they make buying decisions?
- What factors drive their buying decisions?
3- Personal
- What was their career path?
- What are they trying to achieve?
- What do they like?
- What do they D-I-S-like?
- What is their decision-making process?
- What are their non job specific hiring preferences?
Apply, apply, apply!!!
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