EP62 Is Cold Calling Dead In Staffing Sales?

Episode 62

Is Cold Calling Dead In Staffing Sales?

Show Notes:

Recap of last week: Train ~ Coach ~ Manage, The 3 Components Of Effective Leadership

 What is a Cold Call?

What are the alternatives?

  • Networking
  • Referrals/Introductions
  • Email Campaigns
  • Social Media Marketing
  • Owners/Senior Executive “Door Openers”

The REAL answer…

Develop a marketing campaign!

Components of a successful Introductory call campaign:

  • Identify an Ideal Customer
  • Conduct Pre-call research
  • Use a script
    • Introduction
    • Credibility Builder
    • Story (Interest/Curiosity)
    • Hook/Transition
  • Leave a voicemail
  • Follow up!

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Thank you,

-G

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