EP117: Mistakes That KILL Your Sales Differentiation

Influence Understood
EP117: Mistakes That KILL Your Sales Differentiation

Episode 117

Mistakes That KILL Your Sales Differentiation

Show Notes:

Recap of last week:  How To Guarantee You Continue To Grow In Your Staffing Sales Career

Why is differentiation SO important?

Differentiation Mistakes?

  1. Are you REALLY different?
  2. You haven’t identified a marketable differentiator
  3. Your language damages the credibility of your differentiator
  4. Your difference isn’t front and center in all of your branding & messaging

BONUS:  You can’t skip steps.  Go back to square one and review each step until you are sure that your team (or yourself!) can execute on the skill

So, what’s YOUR differentiator?

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