EP44: The Secret To MASTERING New Account Development

Episode 44

The Secret To MASTERING New Account Development!

Show Notes:

Recap of last week:  Sales Success:  5 Keys To Maximizing Your Sales Career

New Account Development Mastery:

Assumption 1:  You have taken the time to KNOW your Ideal Customer

Podcast: http://www.influenceunderstood.com/podcast/episode-2-3-components-successful-business/

The Campaign:

  1. Initial Conversation (Cold Call!) // Voice Mail
  2. Email Outreach (Introduction) ~ PROTIP: Reference the prior contact/outreach!
  3. Initial Conversation (Cold Call!) // Voice Mail
  4. LinkedIN Invitation
  5. Initial Conversation (Cold Call!) // Voice Mail
  6. Email Outreach (Valuable Content Rich)
  7. Initial Conversation (Cold Call!) // Voice Mail
  8. Email Outreach (Valuable Content Rich)
  9. Initial Conversation (Cold Call!) // Voice Mail
  10. Email Outreach (Video Link)
  11. Initial Conversation (Cold Call!) // Voice Mail
  12. Direct Mail (Hand Written Note)
  13. Initial Conversation (Cold Call!) // Voice Mail
  14. Email Outreach (Funny ~NOT OFFENSIVE!)
  15. Initial Conversation (Cold Call!) // Voice Mail
  16. Email Outreach (Valuable Content Rich)
  17. Initial Conversation (Cold Call!) // Voice Mail

Alternative Outreaches:

  1. Qualification Conversations
  2. Client Visits
  3. Job/Work Orders

 

Weekly Challenge:

This week your challenge is to take the sample/example above and make it your own.  The concept and strategy are what is important in this episode not the tactic.  Take the principles and apply it to your business and the needs/wants of your ideal customer.

Good Selling!

If you liked this Podcast please take a moment and give us a review & rating wherever it is that you listen to us.

As always, thank you for listening and don’t forget to stop by the Blog , join the community, and download your FREE book: The Successful Business Blueprint!

Thank you,

-G

Leave a Reply

Your email address will not be published. Required fields are marked *